This programme introduces the concept of franchising and how to man a franchise business. It is also aimed at developing franchise management skills for franchisers and franchise managers in managing a franchise business. It helps franchisers to get comprehensive management knowledge and skill in managing franchise outlets.
OBJECTIVES
Knowledge:
- Describe the franchise business environment - the challenges and the potential of franchise business
- Describe the set up and how to operate a franchise business
- Identify, analyse and provide solutions to problems encountered in franchise management
- List the success factors for franchise operations and business
- How to grow a successful franchise business
Skills:
- Analyse the success factors for franchise business
- Develop a successful franchise business plan
- Strategically evaluate business strategies for franchisors and franchisees
- Develop a franchise business and management framework
- Develop management skills for franchise managers' competencies and performance
LEARNING EXPERIENCE
Understand the implementation and the management processes of franchise business. Ability to understand better in managing a franchise business effectively and successfully.
WHO SHOULD ATTEND
Franchisor, Franchise Manager, Franchise Regulator, Franchisee, People interested in franchise business
PROGRAMME MODULES
This comprehensive programme comprises twelve modules:
Blocks |
Modules |
Topics |
1 |
1 |
MIM-Harrison Assessments
(MIM-HA) Competency Profiling |
| 2 |
MIM-HA - Understanding Your Profile |
| 3 |
Establishing a Franchise
Operation* |
| 4 |
Managing a Franchise Operation* |
| 5 |
Managing People** |
| 6 |
Managing Operational Plan** |
2 |
7 |
Planning and Promoting Your
Business** |
| 8 |
Managing Quality Customer
Service** |
| 12a |
Project Work Proforma |
3 |
9 |
Visiting Franchise Outlets |
| 10 |
Managing the Establishment of New Sites or Regions* |
| 11 |
Managing Relationships With
Franchisees* |
| 12b |
Project Work |
| *Franchising Domain |
**Frontline Management Domain |
This is an 18-day course (completed within 3 months) (144 hours)
COURSE FEES
MIM Member: RM8,000
Non-member: RM9,000
INTAKES
| Intake 1 |
|
| Block I : |
31 March - 3 April 2008 |
| Block II : |
12 - 15 May 2008 |
| Block III : |
23 - 26 June 2008 |
| Intake 2 |
|
| Block I : |
4 - 7 August 2008 |
| Block II : |
15 - 18 September 2008 |
| Block III : |
20 - 23 October 2008 |
DELIVERY METHODOLOGY
Lectures, case studies, presentations, group discussions, interactive learning, action learning, self-directed learning, assessments and visitations.
FACILITATOR
Led by Australian franschise expert and Lead Facilitator Ms Carmel Ackerly from Hyland Business Service Pty Ltd, (HBS), Australia will train the FIRST BATCH of participants for the MIM-PNS Certified Professional Franchise Manager Programme.
She is a highly experienced trainer and consultant with qualifications in Accounting, Auditing,
Business and Education. She is a Certified Practising Accountant, a qualified teacher, has post graduate qualifications in the area of adult education, and is a qualified Workplace Assessor. In addition to her experience in the training field, Carmel has extensive experience in organisation development and human resource management.
She is a highly experienced facilitator and business consultant. She is well practised at undertaking training needs analysis, change management, competency framework, design and development of training packages, mentoring, on-the-job and off the job training delivery, evaluation and return of investment. She has conducted Recognition of Current Competency programs and was Australian Institute of
Management's Principal Assessor for six years. She had also extensive experience in training design and development experience. She has worked in a wide range of industry sectors and was awarded AIM Consultant of the year 2000 and Certificates of Appreciation 2002 & 2003. In 2005 Carmel was presented with the Australian Franchise Council of Australia's "Chairman's Appreciation Award" for services
to Franchising Education.
