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This programme introduces the concept of franchising and how to man a
franchise business. It is also aimed at developing franchise management skills for
franchisers and franchise managers in managing a franchise business. It helps franchisers
to get comprehensive management knowledge and skill in managing franchise outlets. Objectives
Knowledge - at
the end of the programme, participants would:
- Describe the franchise business environment - the challenges and the potential of
franchise business
- Describe the set up and how to operate a franchise business
- Identify, analyse and provide solutions to problems encountered in franchise management
- List the success factors for franchise operations and business
How to grow a
successful franchise business
Skills - at
the end of the programme, participants could:
- Analyse the success factors for franchise business
- Develop a successful franchise business plan
- Strategically evaluate business strategies for franchisors and franchisees
Develop a franchise
business and management framework
Develop management
skills for franchise managers' competencies and performance
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Who Should
Attend
Franchisor, Franchise
Manager, Franchise Regulator, Franchisee, People interested in franchise business.
Learning
Experience
Understand
the implementation and the management processes of franchise business. Ability to
understand better in managing a franchise business effectively and successfully.
Delivery
Methodology
Lectures, case
studies, group discussions and presentations, interactive learning, action learning,
self-directed learning, assessments and visitations.
Programme
Facilitator
Led by Australian
franschise expert and Lead Facilitator Ms Carmel Ackerly from Hyland Business Service
Pty Ltd, (HBS), Australia will train the FIRST BATCH of participants for the MIM-PNS
Certified Professional Franchise Manager Programme.
She is a highly
experienced trainer and consultant with qualifications in Accounting, Auditing, Business
and Education. She is a Certified Practising Accountant, a qualified teacher, has post
graduate qualifications in the area of adult education, and is a qualified Workplace
Assessor. In addition to her experience in the training field, Carmel has extensive
experience in organisation development and human resource management.
She is a highly
experienced facilitator and business consultant. She is well practised at undertaking
training needs analysis, change management, competency framework, design and development of training packages, mentoring, on-the-job and off the job training delivery, evaluation and return of investment. She has conducted Recognition of Current Competency programs and was Australian Institute of Management's Principal Assessor for six years. She had also extensive experience in training design
and development experience. She has worked in a wide range of industry sectors and was awarded AIM Consultant of the year 2000 and Certificates of Appreciation 2002 & 2003. In 2005 Carmel was presented with the
Australian Franchise Council of Australia's "Chairman's Appreciation Award" for
services to Franchising Education.
Programme
Modules and Structures
This is an 18 day
course (completed within 3 months) (144 hours)
This comprehensive
programme comprises 12 modules:
| Blocks |
Modules |
Topics |
| 1 |
1 |
MIM-Harrison
Assessments (MIM-HA) Competency Profiling |
| - |
2 |
MIM-HA -
Understanding Your Profile |
| - |
3 |
Establishing
a Franchise Operation* |
| - |
4 |
Managing a
Franchise Operation* |
| - |
5 |
Managing
People** |
| - |
6 |
Managing Operational Plan** |
| 2 |
7 |
Planning
and Promoting Your Business** |
| - |
8 |
Managing Quality Customer Service** |
| - |
12a |
Project
Work Proforma |
| 3 |
9 |
Visiting Franchise Outlets |
| - |
10 |
Managing the Establishment of New Sites or
Regions* |
| - |
11 |
Managing Relationships With Franchisees* |
| - |
12 |
Project Work |
[*Franchising Domain] [**Frontline Management
Domain] |
Programme
Fees
MIM Members - RM 8,000 per participant
Non-MIM Members - RM9,000 per participant
Intakes
Intake 4
Block I: 2 - 5 March 2009
Block II: 6 - 9 April 2009
Block III: 4 - 8 May 2009
Intake 5
Block I: 5 - 8 October 2009
Block II: 2 - 5 November 2009
Block III: 30 November & 1 - 3 December 2009
